For many firms, content marketing effectiveness is at a premium.
Tailored Audiences, a new feature from Twitter, uses browser history to create ad retargeting on the social media site.
Black Friday online shopping and social media data reveals the top referrals for shoppers and how U.S. retailers performed in the eyes of shoppers.
A solid understanding of search engine optimization (2014 SEO) is an important part of a content marketer’s skill set going into the next year.
Social media analytics firm Topsy Labs was bought by Apple in December 2013.